Building Blocks for Your Building Case

When you’re embarking on the development of any fundraising case for support, it is critical to take the time to answer 10 key questions.

But with the case for a new building or major renovation, answering the questions is only the first step.

Unlike some programs or endowment funds, capital projects are hugely visual. And donors want to understand what it will be like to be in the space, even though the space hasn’t yet been built.

That’s why it’s so important to include these elements in your case and other campaign communications:

• Architectural renderings. These computer-aided designs are a wonderful opportunity to bring imagined spaces to life. Be careful to label these properly, especially if they are only concept drawings and not final designs. A simple disclaimer should indicate that they are subject to change. 

• Floorplans. Floorplans are great for helping donors understand the totality of a space, at a glance. Color coding helps to quickly identify how different rooms or areas may be used. Here’s an example from Swarthmore College’s Dining & Community Commons case for support:

• A timeline. We already have an entire blog post devoted to the topic. 

• Highlights. Pull out lists of key features rather than burying them in a narrative. If there are many, categorize them. And don’t miss the opportunity to draw attention to things that may really resonate with your audience, such as sustainability or kid-friendly features.

• Recognition. Donors who name signature spaces often want to know how their name will appear in the completed project. If possible, provide a visual overview of how you will place signage in your capital project and be prepared to create bespoke visualizations for the most valuable spaces. This may be done in a separate naming opportunities publication.