The Power of Persuasion

“Let us never underestimate the power of a well-written letter.”

― from Persuasion by Jane Austen

If you had to describe what you do in a few words, you'd probably share your title and place of work. Most people do.

Now imagine explaining what you do with an outcome instead. 

“I’m a fundraising communications consultant.”

vs.

"I help nonprofits raise more money and deepen donor engagement through strategic fundraising communications."

In the same way, when you present a donor with a case for support, sharing what you do isn’t enough. 

A compelling need isn’t even enough.

You must offer one or more outcomes. And they need to be realistic. What is the return on the donor’s investment?

Ultimately, a persuasive case for support requires answering at least 10 key questions. 

These questions come up over and over in my work with clients, so I’ve gathered them into a handy one-sheet you can keep for easy reference. Get it here.